E-Commerce Platform - Wall's Indonesia

Wall's is one of Indonesia's largest ice cream brands under Unilever, widely known for products that have become part of daily life for millions of consumers nationwide. With the rise of online shopping trends, Wall's saw an opportunity to introduce a digital sales channel that lets consumers order their favorite products directly, without relying entirely on conventional retail networks.

Triwikrama was trusted to build an integrated e-commerce platform connecting online sales with Wall's stock management, promotions, and distribution operations. One of the main challenges in this project was designing a checkout flow that's simple yet capable of handling high transaction volumes, especially during seasonal promotional periods like Ramadan or long holiday seasons, when demand for ice cream products spikes significantly.

We built the interface using React to ensure responsive and fast user interactions, paired with a backend designed to handle real-time stock synchronization across distribution warehouses. The promotion system was also built to be flexible, allowing Wall's marketing team to set up discounts, product bundling, and seasonal campaigns without requiring code changes every time a marketing strategy is adjusted.

We also integrated a variety of digital payment systems, from bank transfers and e-wallets to other instant payment methods commonly used by Indonesian consumers, ensuring a smooth end-to-end transaction process. A sales analytics dashboard was also embedded so Wall's internal team could directly monitor product performance and consumer behavior.

As a result, Wall's now has a robust digital sales channel capable of handling traffic spikes during peak periods, while delivering an enjoyable shopping experience for ice cream lovers across Indonesia.